- To create an inspirational bicycling event that provides funding for NJ-based AIDS charities, and brings awareness to society.
- 100% of the donated funds go to local charities.
- All participants and volunteers experience the fun and magic of contribution, and are left moved, touched, and inspired, knowing they have made a difference.
- Impeccable practices in fundraising and administration. Any contributions of goods or money that are needed to produce the event are clearly identified as separate from general contributions.
- To create a living and reproducible event.